Privacy Policy Acorn Joinery and Kitchens (AJK Ltd)
Last updated: 11 August 2025
1) Introduction
Acorn Joinery and Kitchens (AJK Ltd) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect about you when you visit our website and use our services, how we use that information, who we share it with, and what your rights are about your data. The site is operated in the United Kingdom and, where applicable, we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2) Data controller and contact details
The data controller for your personal information is Acorn Joinery and Kitchens (AJK Ltd). If you have any questions about this policy or how we handle your data, please contact us via the form on our website or by using the contact details listed on our Contact page.
3) Data we collect
We may collect and process the following categories of personal data:
- Contact details you provide: name, company, job title, address, email address, and telephone number.
- Communications data: records of correspondence and your requests or inquiries.
- Project information: details related to your project (dimensions, requirements, preferences, showroom appointments).
- Financial and payment data: if you make purchases or request quotes, we may collect relevant billing information; payments are processed through secure third-party providers, and we do not store full payment details on our systems.
- Usage data: information about how you use our website (pages visited, features used, time spent on site, cookies, IP address, device information, browser type).
- Marketing preferences: your preferences concerning receiving marketing communications from us.
4) How we collect your data
- Direct interactions: when you fill out forms on our website (contact form, quote requests), correspond with us by post, email or phone, or attend showroom appointments.
- Automated technologies: cookies and similar tracking technologies to analyse site usage and personalise your experience.
- Third parties: analytics providers (e.g., website analytics) and service providers that assist with our operations (host providers, IT support, marketing platforms).
5) How we use your data (legal bases)
- Performance of a contract: to respond to inquiries, provide quotes, fulfil orders, and manage projects.
- Legitimate interests: to improve our website, services, and customer experience, and to market our products where the law allows.
- Consent: for certain marketing activities and cookies where consent is required.
- Compliance with a legal obligation: to comply with applicable laws and regulations.
6) How we share your data
We may share your information with:
- Service providers that support our business (IT and hosting, data analytics ) under strict confidentiality and data processing agreements.
- Professional advisers (accountants, lawyers) as needed.
- Regulators or law enforcement, if required by law.
We never sell your data.
7) International transfers
If your data is transferred outside the UK or European Economic Area, we will ensure an adequate level of protection through appropriate safeguards and rely on approved mechanisms to protect your data in transit and at rest.
8) Data retention
- Customer data: retained for as long as is necessary to provide our services and for legitimate business purposes (e.g., accounting, warranty, aftercare) and in line with legal retention periods (typically several years).
- Inquiries and contacts: retained for a period appropriate to the nature of the inquiry and in line with our customer relationship management practices.
- Marketing data: retained until you opt out or request removal, after which we will stop sending marketing communications.
- Cookies and analytics data: retained in accordance with the cookie policy and analytics provider practices.
9) Your rights
You have rights under UK GDPR in relation to your personal data:
- Right of access: request a copy of your personal data.
- Right to rectification: correct inaccurate or incomplete data.
- Right to erasure: request deletion of your data in certain circumstances.
- Right to restriction of processing: limit how we use your data.
- Right to data portability: obtain and reuse your data across different services.
- Right to object: object to processing based on legitimate interests or for direct marketing.
- Rights related to automated decision-making and profiling: you may request human involvement where appropriate.
To exercise these rights, contact us using the details on our website. If you have concerns about our data practices, you may also contact the Information Commissioner’s Office (ICO).
10) Cookies and similar technologies
We use cookies and similar technologies to improve your experience, analyse site usage, and personalise content. You can manage cookies via your browser settings or the cookie banner on our site. Some cookies are essential for site operation and cannot be disabled. For more information, see our Cookies Policy.
11) Marketing and your choices
We may contact you with information about our products and services if you have opted in to marketing. You can opt out at any time by using the unsubscribe link in marketing emails or by contacting us directly. Your preferences will be updated accordingly.
12) Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. However, no system is entirely secure, and you should take care when sharing data electronically.
13) Children
Our website and services are not directed at children under 16. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal information, please contact us so we can remove it as appropriate.
14) Links to other sites
Our site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
15) Changes to this policy
We may update this Privacy Policy from time to time. The latest version will be posted on our website with an updated “Last updated” date. We encourage you to review this policy periodically.
16) How to contact us
If you have any questions about this Privacy Policy or our data practices, please contact us via the Contact page on our website or by writing to us at the address provided on the site.